BCCI loses golden tick after changing DP to tricolour on X (Twitter)- Here’s the reason!

In a surprising development, the Board of Control for Cricket in India (BCCI) on Sunday lost its golden tick verification on social media platform account ‘X’, earlier known as Twitter, after the Indian cricket board changed its profile picture to the Indian tricolour in support of the ‘Har Ghar Tiranga’ campaign.

The decision to change the display picture came after Prime Minister Narendra Modi asked citizens to change their profile pictures on social media to the Indian flag ahead of the 77th Independence Day. He made the request in a tweet on August 12.

“In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us.

In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us.

— Narendra Modi (@narendramodi) August 13, 2023

The social media platform has a policy that requires verified accounts to use their real names and display pictures. The BCCI’s account was verified under the name “BCCI” and used a picture of the Indian cricket team logo as its display picture. However, when the BCCI changed its display picture to the Indian tricolour, X removed the golden tick from its account.

The BCCI previously had a blue tick on its Twitter page, but Elon Musk changed the platform’s criteria following his $44 billion acquisition. Gold ticks are given to certified companies or official companies under the new policy.

As BCCI falls under the category of an autonomous institution, it received a gold tick instead of a blue one.

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